Clouds: Observe the Sky began as a series of posters identifying five different species of clouds and has since grown into an interactive digital experience that allows users to archive their own cloud images. The project also includes a brand extension in the form of a custom umbrella, offering a way to connect with the beauty of the sky, even on rainy days.

The central goal of Clouds is to promote appreciation for nature and enhance mental well-being by encouraging people to spend more time observing the sky. Research shows that sky-gazing can offer significant mental health benefits. A study published in the Journal of Environmental Psychology found that exposure to expansive spaces like the sky can foster a greater sense of well-being and reduce feelings of confinement.

We invite you to join us for the opening reception on October 4th, 4:30-6:00 pm in The Gateway, MICA.