The Baltimore Office of Promotion & The Arts (BOPA) announces the 2021 launch of The Business of Arts Networking Series, a quarterly virtual program aimed at supporting emerging artists and creatives in Baltimore City by providing professional development, networking, performance and showcasing opportunities, and technical support grants (available annually depending on funding).
The BOA Networking Series program puts arts professionals in the same room with aspiring artists to give them resources and guidance on how to develop and sustain their craft. These sessions are designed to provide professional development support to emerging artists/creatives across various disciplines in Baltimore City. Our events will be quarterly and this month’s theme is all about creative marketing and developing your personal brand. Sessions take place January 28th and 29th. The sessions are free but registration is required. This program is supported by Bank of America and The Maryland State Arts Council.

Building Your Personal Brand Successfully on Social Media

This session is designed to help artist learn how to build a successful online brand and event post Covid. What marketing strategies do I use to better connect to my audience? How can I use my talents across multiple platforms? Guest host Jazmin Washington will answer these questions for you!

Jazmin Washington is a digital strategist and content creator with over seven years of experience in social media management, digital marketing, event planning and television/film production. She is passionate about using social media to highlight underrepresented communities, stories and all topics regarding these communities. She began her career at ABFF Ventures (American Black Film Festival), where she built a platform for black artists to be noticed by millions of people. Her expertise in digital strategy led her to the Mayor’s Office of Baltimore City where she created content to shine a light on the culture of the underrepresented communities in, Baltimore. Jazmin is a summa cum laude graduate from Howard University and is currently a consultant working with companies and organizations to build and enhance their digital presence.