The Baltimore Office of Promotion & The Arts (BOPA) announces the 2021 launch of The Business of Arts Networking Series, a quarterly virtual program aimed at supporting emerging artists and creatives in Baltimore City by providing professional development, networking, performance and showcasing opportunities, and technical support grants (available annually depending on funding).
The BOA Networking Series program puts arts professionals in the same room with aspiring artists to give them resources and guidance on how to develop and sustain their craft. These sessions are designed to provide professional development support to emerging artists/creatives across various disciplines in Baltimore City. Our events will be quarterly and this month’s theme is all about creative marketing and developing your personal brand. Sessions take place January 28th and 29th. The sessions are free but registration is required. This program is supported by Bank of America and The Maryland State Arts Council.

Defining “The LOOK” and Personal Brand as an Artist

This session focuses on how to define “the look” that best determines your creative style. First impressions do matter and whether you’re a performing artist or culinary chef how you present yourself online matters. Check out this session with guest speaker Shae Li to learn how you can keep on making the best impressions to attract audience engagement through your personal style.

Shae Li is a lifestyle brander and content creator based in the Baltimore area. She’s a blogger/brand influencer since 2014. Her expertise are in public relations and communication. She has an additional 10+ years of experience in fashion retail and personal styling. Li creates social media content with purpose and value. Her focus is self-care and the many ways to practice this sentimental care with oneself. She is a non-Hodgkins Lymphoma survivor, plant and dog mom, craft cocktail enthusiast, lover of all things fashion/style, and organic skincare devotee. She has been highlighted in the Baltimore Sun, Baltimore Style Magazine, Baltimore Magazine, MaryJane of Maryland Magazine and was most recently featured in Visit Baltimore’s new tourism campaign on billboards and advertisements along the East Coast.