If your social media feeds have been full of what look like blurry pictures of artworks since Tuesday, you might be tempted to assume everyone in Miami has been partying too hard to take an in-focus photo. And your friends who are painters or gallerists certainly might’ve had good reason to pop the champagne—a big chunk of booths at both New Art Dealers Alliance (NADA) and the Untitled Art Fair had nearly sold-out by Wednesday afternoon.
But don’t blame the booze—it’s the paintings that are soft-focus this year, and have been leading sales at most galleries I spoke with.
It’s one of a few trends I’ve noticed at Miami Art Week, and I have a few theories about all this. It’s been a turbulent year for the art market (but doesn’t everyone always say that?) and a lot of dealers confess they’ve tried to play it a bit safer than usual. Figurative oil on canvas is a crowd-pleasing medium that’s not intimidating to even the most casual of collectors.
Yet while galleries might be a bit more conservative about the media they’re packing this week, they still want to show work that’s innovative or unusual—NADA and Untitled, after all, have a reputation for being at the vanguard of the market and the discourse that drives it. So even if this year you’re less likely to see a lot of truly weird experimentation (remember when the fairs were full of stuff like iPads playing performance documentation frozen in chunks of ice alongside acrylic nails and tubes of neon wearing track pants and live plants growing out of taxidermy rats and shit??) a lot of artists are still trying to push the envelope while pushing paint.
Many booths are showing fresh-out-of-school painters, and the majority of prices have been well under the $10k mark. It’s a strategy that’s obviously working. I love an art fair with youthful enthusiasm that’s had strong sales in its opening hours, because people actually want to talk about art when they’re not freaking out about sales! I can’t remember the last time I got to spend so much time with so many people truly excited about all the nerdy nitty-gritty of painting in a commercial context, gleefully bouncing around and learning all about the various ways people are smearing, wiping, scumbling, scratching, and otherwise luxuriating in oil.