If you want a vision of the future, imagine a knife slicing through a Croc—forever. Or at least imagine a knife slicing through a Croc for the next few weeks as @Tasty’s montage of stuff that looks real but is cake spreads across Twitter, racking up millions of views and blowing just as many minds. You would be wise not to think of the future more than 14-21 days ahead anyways.
The “these are all cakes” conceit here never gets old: Jack Johnson-y music (so pleasant it is evil) jingle jangles around while you see a fairly quotidian object just sitting there (a Croc, toilet paper, a plant, soap, hand sanitizer, bananas, pizza, a coconut, a bunch of vegetables, a bag of laundry detergent pods) and then a kitchen knife enters the frame and cuts the object in half, revealing that it is actually a cake.
You know what to expect by the third or fourth cake-not-cake and yet, there is the not-right quality that it is hard to shake: A hyper-realistic cake (like a still life, essentially, as one cake maker told The New York Times) and then, a momentary mindfuck where you see the knife cutting into, say, the Croc, and the seemingly sturdy object bends and then begins to collapse as the knife goes deeper.
It is like reality is bending. The second half of the video provides making-of footage—how the Croc cake was assembled—giving a glimpse behind the scenes, a sort of reveal within the reveal as if there were a whole other face underneath the robot face that was underneath the human face in Westworld (1973).