A friendship and collaboration blossomed when Holler left to pursue a traditional tattoo apprenticeship in Western Massachusetts, leaving McCandlish with their old tattoo machine. The two stayed in touch and when Holler returned from their sojourn up north, Fruit Camp was born. The shop’s moniker comes from a play on all the cruel names they had been called in their queer youth. When you add the sweet and nostalgic word “camp” before the old slur, “fruit,” the name becomes transgressive: an ode to the joy of being a trans owned and community-driven space.
The playfulness of Fruit Camp, however, shouldn’t fool you into thinking there’s a lack of seriousness to the project. Holler and McCandlish have put a lot of thought into how they run the space, both as a collective and as a business. While they’re not officially a non-profit, their goal is to operate on a non-extractive labor model that allows the collective members to control their own working conditions.
All the tattooers and other practitioners are asked to contribute “at cost” to space maintenance but are free to charge clients whatever they like for their services, keeping the entirety of their profits. This is vastly different from the traditional tattoo shop model, in which artists rent a chair and also contribute a portion of their earnings to the owners.
In the spirit of trust, collective members can also paint the walls and decorate in any way they see fit, giving Fruit Camp a kind of maximalist, eclectic vibe. When you walk in, you’re greeted by bubblegum pink bumper stickers that read “I BREAK FOR GAY SLUTS” made by tattooer Sage (who works under the alias Squiggles and Sluts) alongside a bevy of Press Press risograph prints and a mini library of local zines.
The result of this collectivism is that they’re not, as McCandlish mentioned, “the sleekest” shop around. There’s no front desk person taking appointments, for example. And, Holler added, “we ask for a little more self-responsibility” from the artists, who all get a say in any decision-making that would affect them. And this sometimes messy, coalition-building work is all in service of Fruit Camp’s ultimate goal of becoming a worker-owned cooperative, which they hope to achieve this year.
When Holler and McCandlish tell me about their mission, they’re quick to note that “this is not charity” or activism, with which they both have significant experience. (McCandlish is, in fact, currently pursuing a Master’s in Legal and Ethical Studies in order to be better equipped to help with direct actions and jail and prisoner support.) What Fruit Camp is trying to do is reimagine labor through a queer lens. “Queer isn’t just the identities of the people who work here,” McCandlish explains. “It’s also the framework of the space itself.”
In speaking with collective members, this ethic of queer community was woven throughout our conversations. Pili, who is Colombian and of Muisca and Pijao descent, calls their machine and hand-poke tattoo practice “blood tatu portal ceremony” and approaches the work through an Indigenous ceremonial lens. They tell me that the beauty of Fruit Camp is that it is an integrated space, not a “melting pot, which erases our cultures.”