You may remember the Welcome to 25 Spring Fashion Show this past April that featured Black-owned brands on 25th street. Among the brands, was one in particular that has had their foot on the gas ever since! Republic of Greatmen, owned by Andre Miles and under the creative direction of Elijah Claiborne (Boog), has recently partnered with Rapper NLE Choppa who wore REPUBLIC (Allure Tech Flared Pants) overseas while shopping and performing his debut album in front of over 4,000 people.
REPUBLIC New Flare, the brand’s latest drop, promotes comfort, rock style, art/culture, and more. These designs feature flared cuts, oversized pockets, old English fonts, large graphics, draw strings, lots of zipper detail, new women’s designs, and hand painted embellishments.
What is REPUBLIC New Flare?
Elijah Claiborne: REPUBLIC New Flare is a catalog that displays versatility, flare, color, and creativity giving our customers and fans more of an aesthetic with each piece that is released. Our versatility allows us to create certain styles and concepts that identify with our growth. The New Flare is a staple; giving REPUBLIC a new look, a new feel, and a new style, with a luxury-comfort feeling. It is about creativity; creating pieces that are outside of the norm, displaying versatility, while giving the consumer options within each piece. The catalog is more rock mixed with culture, urban mixed with luxury, and art mixed with fashion.
Can you describe the journey leading up to this new release?
EC: It’s been one of the best creative journeys that we have been on. Stepping outside of our comfort zone and seeing the customers react with enthusiasm and positive remarks to the premiere of the pieces displayed in this catalog from flared pants, to paint (art) on our clothing, oversized shirts, and better fabric is an amazing feeling. It shows that the creativity and growth in our brand is paying off. People wake up looking forward to our new releases. That shows me, as a creative director, that they respect us and value us as a brand.
How did this collaboration with NLE Choppa come about?
EC: Through a mutual friend. He reached out expressing that NLE Choppa expressed interest in a particular set; our Quality Goods set, and would like it. We put a care package together and sent it. From there it has been major love from his team and himself towards us.